Again, theres absolutely no need to sell here. In this article, we are going to discuss how you can: Take a look at the strategies below, and learn more about how you can use them to improve your own real estate sphere of influence. Hot Seat Friday - Krista Answers Real Estate Questions Submitted by You When you target through every channel like this, you are in your SOIs brain. You arent a clone. What's the reason you're reporting this blog entry? Its time to look inward to your database. Tips For Preparation 1. All you need to do is say, Hey! Heres how Jason asks for the referral (and remember, these guys have been chatting and laughing it up for at least 10 minutes before it even gets to this point). Many agents will send client appreciation gifts anything from bath salts to lottery tickets to gift cards, etc., just to say thank you and stay top-of-mind. I am reaching out to let you know that I have started a new career in real estate and I need your help to get my business rolling. Enter pertinent information, so you can send Happy Anniversary messages on the date that their new home closed, send a birthday card, or simply remember their childrens or their pets names. We can use the search update tool for four general areas. Its really simple. Recent clients and professional connections are always a great place to start.. Save my name, email, and website in this browser for the next time I comment. SOI. Featured at one of my favorite groups at AR short simple and to the point not to mention very different. You want to find ways to touch your SOI members without annoying them. This is a great way for you to demonstrate that you are knowledgeable about the local area. Seller leads or previous clients that youre hoping to get real estate referrals from will think, Thats all my realtor thinks of me? Now you take your scrubbed list upload them to an email marketing program. A simple email newsletter is an easy marketing tool that may help you decide who to call first if your SOI list is sizable. Their new listing or recent sale? Realtor Sphere of Influence Scripts to Contact Your Database . With all the talk about working your sphere of influence, 88 programs, organizing a million mailers, spending nights and weekends networking or prospecting, etc., it can be easy to fall into the belief that growing your sphere of influence is hard, time-consuming work. Dear (Employer's Name), I want to thank you once again for speaking to me on behalf of the secretary position at (Company Name). Image courtesy of sscreations at FreeDigitalPhotos.net, This post first appeared at https://copybymarte.com/your-first-real-estate-prospecting-letter/, Custom Web Copy.Agent Bios.E-mail Campaigns Community Pages.Postcards.Custom Prospecting Letters Articles.Blog Posts.Print Ads. They also might get your name introduced to new people, because some of those letters contain the kind of information that people enjoy sharing over coffee or cocktails. I'm so not into the self praise thing but see so many excellent examples of how to do it right. 6. One type of ad that has been shown to be very effective is a messenger ad. PDF Real Estate Agent Introduction Letter Sample Pdf , (PDF) In my opinion, calling or writing to say youre now an agent and you want their business is a bit tacky, not to mention pushy. coaching programs is right for you? In general, keeping in touch is a great way to show appreciation. Hi, its [AGENT NAME] with [REAL ESTATE COMPANY], I wanted to give you a heads up that Ive set you up on our new Neighborhood Update Tool and would love to hear your feedback on it. Build and Maintain Your, Read More 25 Tips To Create The Ultimate Real Estate Listing PresentationContinue, Starting a real estate business from scratch can be a daunting task. That's the only way you will be able to contact your SOI members 100 times a year. visit http://AgentDominator.info to double sales and referrals from past clients and sphere of influence. See if there is anyone who should be receiving marketing pieces as a part of your tip of a marketing plan. Share your reason for becoming a Realtor. You may also want to include a gift card to the local coffee shop or other gift. Real Estate Sphere of Influence (SOI) - Convert More Leads I love your program, Jennifer. At least if you sold them a house, you will for sure have their mailing address! Never Stop Networking 2. You are in communication again, and if you continue to stay in contact with them going forward, you will grow your sphere of influence. saying thanks to those who have helped you attain success is a great way to foster more !! When you send an email out, you can watch your results roll in. "It's an honor being nominated" - last year when I was among Inman's 100 Most Influential. Take Advantage of Direct Mail Marketing, Frequently Asked Questions About the Sphere of Influence, Use networking to help you improve your sphere of influence and real estate referrals, Use social media to help you build a stronger sphere of influence and boost real estate sales, Prioritize your time with your followers to build your real estate business, Take advantage of local news publications to boost your real estate career, Use events to help you grow your sphere as a Realtor. Unlike Twitter, Pinterest will keep driving traffic to your website. Sample Newsletters | HomeActions When it comes down to it, an SOI is just a group of people you know personally. This is a great way for you to take advantage of new opportunities that you may have otherwise overlooked. Monitor performance of your real estate newsletter; 6 elements of a good real estate email newsletter; Free real estate newsletter templates; Real estate newsletters, whether print or electronic, can be an effective marketing tool for keeping your name top of mind with your past and current clients, your sphere of influence and your prospects. or other gift. There are a lot of ways you can grow your sphere of influence including networking with other people, taking advantage of social media, and going out of your way to help other people who are in your sphere. Real estate letters to clients samples help with R. It is such a surprise when someone takes the time to send a note that is personal. As a Realtor, you can log on to your MLS and set up a Listing E-Alert for anyone. Thanks. Ill be happy to do the research and get back to you quickly. I stay in touch with my people, past present and to come, with a monthly . This also warms up your SOI for your phone call. Contacting your SOI in a way that feels natural is not only more cost efficient (mailers can be pricey!) Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. A great strategy is to provide opportunities for your contacts to opt-in on their own, just like you would on your website. It revives them as your SOI contact, and now youve set yourself up to maintain that level of communication going forward. (True Story)Order Your Here! Start off with, Hey Julie, I was thinking about you, and shame on me for not reaching out earlier. It's a fabulous opportunity to very subtly remind your sphere that you're competent and confident AND give them a chance to congratulate you on whatever it is you're telling them about which can open up the door to conversations! Jason and his team take a letter of the alphabet each week and call the SOI contacts accordingly. Contrary to popular belief, you do not need to burn your relationships, use robotic scripts, or contact people a magic number of 33 times to score referral business and grow your SOI. Own it! New agent client building - A letter of introduction can be used as part of your first client-building marketing campaign. Your first thought might be My sphere of influence? 5 simple scripts to reconnect with your sphere Staying in touch with your sphere of influence is the foundation of building and maintaining your business. That is why social media is helpful. Set aside one or two days a month to attend a local community or charity event. One of the most powerful ways of attracting interest and building strong connections is by offering something of value. 1K views, 18 likes, 5 loves, 3 comments, 0 shares, Facebook Watch Videos from Krista Mashore Coaching: Every Friday I answer questions that YOU ask! You dont have to be a suited-and-booted business exec to have a great network. But at the same time, thanking my clients for everything that THEY give to ME is easy for me. ), Consistency + Engagement = Winning on Social, The 4-part SOI Marketing Plan Worth $30 Million in Business, The Real Estate Postcard Worth $2 Million, Past coworkers (even if your last job was waiting tables), Your friends (yes, even the high school pals you havent seen in 20 years), Your kids friends or their parents (depending on age). If you take a look at the market at this time last year, you will quickly realize that nothing lasts forever. Please let me know if I can help you with anything in the future. When you contrast using the MLS for your Listing E-Alerts with using your own agent website for Listing E-Alerts, you can see some pros and cons. Take our customer, Justin Seeby for example. Check out these 5 practical tips for growing your sphere with social media. (Were talking multiple millions in volume.). How low interest rates are and what a great time to buy it is? Yours was the best ! Im so glad we got it and Im thrilled with the aggressive negotiation we achieved on that, saving you even more money., Ring your bell on that sale because you worked hard on it. This can make a significant difference in your overall reach, as more people will read your content. We suggest you do those other activities in addition to the core foundation of your business, which should be the development, growth, and cultivation of your sphere of influence. It strikes up a conversation and they start chatting with you. (Psst, already a Follow Up Boss user? Good news! If you choose to implement AI, you may need to upgrade a pay a small fee through your CRM. How to write a client letter to your sphere of influence and past Theyre a light-hearted, non-pushy way to stay in front of people. Heres a sample: Dear (friend, client from a former business, former boss, etc.). You may feel overwhelmed or not know where to start in making your phone calls, and this could help you feel better about who you are reaching out to. The writer recommended saying "I'm an agent now and I need your help.". It's been way too long since we've seen each other. They already know you. Now that we are living in more uncertain times, we are presented with an opportunity to reopen the line of communication between ourselves and our sphere of influence contacts. If you need help with contractors or resources let me know because I have a whole list of these people that I share all the time. How to Use Your Sphere of Influence to Build the Ultimate Real Estate So if youre clinging to the belief that your SOI is weak or that you dont have an SOI because youre new to town, are from the wrong side of town, or whatever believe this: Youre not only kidding yourself, youre also leaving piles of cash on the table. I've written about this concept once or twice or a dozen times - see the list below for related blogs. This helps you get rid of any old contact information that is either incorrect or no longer in use. Diversify Your Outlets 5. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. You need to make sure you take full advantage of this tool by maximizing the reach of your digital marketing campaign. I stay in touch with my people, past present and to come, with a monthly newsletter and also with emails when I find something I know they'll enjoy receiving. I like this example Jennifer. Heres an awesome, zero-pressure script from Michael Montgomery of Rev Real Estate School. You made your calls and used your Realtor sphere of influence scripts. Knowing what to say as a new agent is never easy, but your letter is perfect introduction! A good CRM must have an IDX feed to your local MLS. And yes, for years they have been. Take Advantage of Social Media 3. 240-408-4002 contact@homeactions.net Acronyms and jargon can kill your message. If you like the SOI/geographic farm script above, youll love our other real estate email templates. Send out a simple four by six postcard. These letters are a 180 degree turn away from the old "Here I am, help me get more clients" style When making your choice, youll want to consider the market you are in and the level of training you desire. Watch the video now. Did you see my email last week on 5 Big Predictions for the Downtown Indy Real Estate Market? But asking for it can feel pretty daunting. It could even be that they are having some work done on their house and need some recommendations. P151 Marketing Mastermind 01 - Marketing vs Branding She sent it individually to each of her 2010 clients, although I'm sure it could be tweaked to be sent to her entire SOI. I have often felt that emails that are being promoted for you to send to your sphere by the Brokerages are to "Spamish", while yours is not. You can give them some references. Your note/comment is definitely going in my "keeper" file!! You can get his full briefing in this video. (Dont get us wrong, we LOVE the MREA, but it was published in 2004 Facebook was just a baby back then! (even though some agents love getting their francise awards) I like to write about what makes my clients happy. Whether its a client you havent seen in 10 years, or a family member you wake up with every morning, the core idea behind the term sphere of influence is that, by simply knowing them, you have the ability to impact them in some way. Now, your phone call list is much more manageable. You now have a friend in real estate someone you can call with questions who wont begin bombarding you with marketing messages. Ask them how the yard is working out. But this mock call with Jason Shinpaugh from Placeforsale.com is a shining example of how to do it right. If you use the MLS for your Listing E-Alerts in this traditional way, you have to manually input every single person in your database. If you dont know what to write, use my Event Themed Keeping in Touch Letters. It's helpful to the recipient and offers them something of value, INFORMATION. Congratulations, Lori! So whether you're curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. This post details 25 steps you can take to prepare for your presentation and give you the confidence you need to make the best impression. YAY-ME? Rockstar agents with up to 80% referral business all have one thing in common: an easy, workable system for nurturing and growing their SOI. Excellent letter, of course, Marte! Heres how to do it, The BEST real estate postcards to generate seller leads: Part 1 home valuation approach, Powerful, easy touches for sphere of influence and past client Part 2 refrigerator clip, The TOP 7 low-cost ways to find seller leads with geographic farming, P143 The 4 BIGGEST drivers in getting listings in the cold market Part 1. Anyway, agents ask me all the time what they should write about that will inspire their SOI's to remember them FONDLY. Do your prospects know? If you havent seen Danielles hacks for following up with stale leads in under 10 min., you NEED to check these out.). You can also see what specific links the recipient clicked. But Ill tell you there has been a recent shift that suggest people are more receptive to phone calls now since the COVID-19 crisis began. As a result, there are many real estate agents who are looking for ways to improve their spheres of influence. Pay Special Attention to Those Who Matter Most, 5. As a result, Realtors end up going for the remaining 20 percent. Once you get to know them a little better, you can break it down even more into Buyer and Seller Prospects. More than anything else, these real estate letters are a thank you with a request for real estate referrals. Constant Contact and Emma are two good examples. Great blog and example. Your thoughts? Cary Property Pros Premier Real Estate, MJ Decorators Workshop LI staging and home decorating - Lynbrook, NY, Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA, Selling Soulfully with Jennifer Allan-Hagedorn, Newsletters - the Difference Between "Meaningful" and "Interesting", More Referrals: Strategies & Tips on Getting More Referrals, Political Pontificating on Facebook - Yea or Nay (, Real Estate The Old Fashioned Way - Life Before Fa, Real Estate the Old Fashioned Way - Face2Face Cont. This may also help you earn more business. Something went wrong while submitting the form. and they're yours for free. It is a beautiful cherry wood plaque that reads: In Appreciation and Recognition Of Your Outstanding Performance and Achievements In The RE/MAX Organization. If you happen to get a very big deal with the help of someone else, you may want to reward them with a special gift. Icenhower Coaching & Consulting not only provides free content and training videos, but also offers a range of books, premium digital products, and online courses. What do you love about it? As a real estate professional, you have a lot of connections and vendors you know and trust. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. That said, the fact of the matter is that our SOI is where its at. In contrast to customer acquisition and individual sales, relationship marketing aims to build resilient connections between the customer and the brand, according to Neil Patel. Inventory is at a record low, interest rates are in the toilet, and there are many people who are looking to buy a home right now, particularly those who were not able to purchase a home in 2020 due to the coronavirus pandemic. It could literally lose you millions. Love your ideas and thanks for the inspiration. Wish I could use it but after 25 years it would look odd! Your newsletter list is also a great place to find referrals. Whether it's a client you haven't seen in 10 years, or a family member you wake up with every morning, the core idea behind the term 'sphere of influence' is that, by simply knowing them, you have the ability to impact them in some way. How to Nurture Your SOI (+ Free Templates! But I'm now very curious to know who this "mysterious other" is that you keep mentioning. I had no idea this got aGold Star since I'm not getting notices of comments (ARGHGHG), so what a nice surprise. Just pick up the phone. This is how you start to learn what type of content is engaging, and which subject lines get the most responses. For example, if your local area has a business journal or a local newspaper, it is time for you to subscribe to this outlet. Handwritten Notes for Real-Estate Agents: A 2023 Complete - Audience.co Here at Icenhower Coaching and Consulting, our coaches are telling our clients to shift. You can do this by adding value coming from contribution and giving them something they want. Its Brian Icenhower. Home buyers have a MAJOR hand to play right now but unfortunately they dont always get the deal they deserve. This is one of the easiest ways that you can dramatically expand your sphere of influence. Working your real estate sphere of influence takes far more time than money, at least in the beginning. And conversations with the people we know can lead to all sorts of wonderful things. It can be easy to make mistakes along the way, but with the right mindset and a willingness to, Read More What I Would Do If I Started My Real Estate Business Over AgainContinue, As a real estate agent, finding new leads and potential clients is an essential part of your job. Youre not asking for anybodys firstborn child, and youre not inconveniencing them youre providing value. Pay Special Attention to Those Who Matter Most 4. I was just checking in with you to see how youre doing.
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