The quote can include: why they joined the company, what they look forward to doing, their backgrounds, or even a personal motto. Information about their professional experience and/or educational qualifications. We have a new employee starting next week. [Insert Employee Name] will be our newest [Insert Title]. I'll miss seeing you in the office every day, but I am so happy about your success! Looking for more employer branding social media content ideas? We give the new hire an office tour on their first day. Add trust by explaining why your new team member is such a good fit, and how they will bring value to your customers, with a short employee description. The fun comes from the conversations that trivia sparks. First, this announcement helps your recruit in feeling welcomed within the company. Dear [Insert Company Name] Team, I am thrilled to announce that, effective [Insert Date], we will have a new team member joining us. Keep their names and pictures, but add a What Im working on component. 100% customizable. The high visibility combined with our 100% delivery rate guarantee. Again, this gives existing employees something to ask the new hires about when they meet. Social media is a (mostly) free resource, as well as an integral part of a robust communications strategy for any business. . Use our templates to create professional branded images and videos yourself in just a few clicks, with every design custom-built for your needs. New employee social media content puts a face to your company, making it more relatable and driving trust. [The Guide + Expert Comments]. Including them in your new employee announcement press release is an absolute MUST, though it is not so obvious for everyone. SnackNation is a healthy office snack delivery service that makes healthy snacking fun, life more productive, and workplaces awesome. Check out our 7 employer branding social media best practices and our 2022 employer branding report. Have team members take over your IG stories. Posts with "I, I, I" take the focus away from your audience. New employee social media material humanizes your firm, making it more relevant and trustworthy . You should check these out! Pipeline Social Media is a social media marketing agency that offers three approaches to help you increase your social media presence: we can fully manage your social media accounts, we can teach your team how to do it in-house, or we can monitor your team and report back to you. LinkedIn Example 1: The Shared Excitement Announcement. "A warm and enthusiastic welcome to you, [name]. Encourage the team to share their well wishes. The cookie is used to store the user consent for the cookies in the category "Other. I recommend avoiding descriptions such as, He/she prefers her coffee white, enjoys Scandinavian literature, and films by Almodvar, Altman, and Allen. Announcement 1: Relay new hires names and job titles. Benefits of a Welcome Email to New Staff Your audience likes to know your focus is on them. Interested in a content partnership? Some ideas: The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. Im glad to be able to announce that we will be joined by Ivan Grubic who takes over the role of systems analyst on 31 October. Definitely not the best press release example right there. Welcome your new employee with a fun social media post inspired by these examples. This makes the new employee feel more comfortable in the workplace, and when a person is more comfortable, they become more productive. Please take a moment to introduce yourself to Jim and make him feel welcome. Show photos and videos of special events. Please assist them as much as you can when they come to work with you and feel free to call on us if there is any slight challenge. Please enable Strictly Necessary Cookies first so that we can save your preferences! Getting a job is a HUGE deal, and you should let your network know how excited you are about your new role! hbspt.cta._relativeUrls=true;hbspt.cta.load(2607633, 'b7ed2943-01e2-4dda-8e4a-b03666d97a7f', {"useNewLoader":"true","region":"na1"}); 9 New Employee Announcement Ideas and Samples. Here are two types of headlines: "A new PR Pro in The Company " and "John Smith joins The Company ." In the first case, you get the impression that the person is "one of many." ), Phone: (+91-731-6725516) | Mail: connect@purshology.com, Copyright 2021 superCharged by purshoLOGY | iNVENtEd @ PURSHO, Find Us: LEVEL 6, BRILLIANT SOLITAIRE, SCHEME No 78 PART 2, VIJAYNAGAR, INDORE (M.P.) If you come from a laid-back company and want fun ways to welcome new employees, then this no-fuss new employee welcome message is for you! 3. Today, I still like to follow announcements on staff changes. Ensure you emphasize how credible the new team member is in the industry. Corporate Gift Ideas Your Clients and Customers Will Love, 2023 SnackNation. Second, announcing new hiring guarantees that the rest of the team or firm is aware of the recruit's presence. But, lets get back to writing new hire press releases. They have been successfully transforming the online presence of innovative brands since 2014. Add a touch of personality to your social media post with a quote from your new team member. Its with pleasure that I announce James (Jim) Brown will be joining our team as a sales manager on 21 January! As we'll discuss below, there are many different ways to deliver a promotion announcement and many different things to include. Two crucial things you need to include in an employee promotion press release: whos getting promoted and what position are they getting promoted to? Don't forget hashtags, either, if you use Instagram. Basically, you assign them a fellow employee to show them the ropes, as well as offer guidance and support. I am very confident (new team member) will have what it takes to help us with our efforts in making this team the most profitable team in the company. On your social media: Either share a single post showcasing the entire team or dedicate a post to each individual with their bio and a headshot. Blog It makes your job easier as a manager or head of a department. With the rise of remote working, there isnt always an opportunity for new hires to be taken around and introduced to every team member one-on-one. Careers @Starbucks uses a fun image, emojis, and a campaign hashtag to announce their newest coffee flavor. (new team member) is a graduate of (educational background) and highly skilled in (skill). It happened to me once that I received a press release announcing three new hires at a company where none of the photos attached were signed. Start a Facebook Live stream to discuss new site features. Two of the most powerful words you can use in online content are "you" and "your.". . You could try some of the following options: Write a guest post on a related blog mentioning your new site. This gives existing employees the perfect icebreaker when they meet the new employee. This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages. Best Employee Engagement Software Platforms For High Performing Teams [HR Approved] Public Relations: To disseminate news and build relations and thought leadership. Please reach out to her if you need assistance with reconciling your accounts. Samantha will be introducing her to everyone when she begins next week. . In fact, a study by Mailmunch stated that from 2,000 email contacts, 2,000 social media likes and 2,000 social media follows you can obtain around 400 email clicks, at least 100 post interactions. Join Lidl, PwC, A.S. Watson, and more employer branding and recruitment teams who are already benefiting. Post 3: Provide a few more work-specific details. Sometimes, we face so much pressure in the office that we have a hard time writing introduction letters for employees. The NFL world reacted to the Saints' contract news on social media. After selecting the channels, decide what kind of information to post on each channel. Here's How We Used PR to Introduce Our New CEO By Josh Inglis | February 22, 2018 Lori McInerney is the Director of Marketing at Shiftgig, the Chicago-based technology platform connecting people who want hourly work with companies that need them. Here are a couple of ways you can announce new teammates online: Compose a message on a team announcement Slack channel. We recommend keeping the text short on the visual, and to make use of the caption if youd like to say more. Amy is a CPA and has an MBA from Yale University. Helps alert the others where the new team member might need help before they walk in. Website Accessibility Policy, Exciting Employee Engagement Ideas Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings. Email heading: Welcoming (new team member) to (Company name). 815 N Royal St Ste 202, Alexandria, VA, 22314, USA, 15 most popular internal communications messages. Employee spotlights let you tell the world about top employees and explore their contributions to your company. Please make Michelle feel welcome. https://wrytes.purshology.com/home, For Startups: https://t.me/daily_business_reads. Her details are amy.mcdonald@thiscompany.com or you can call her on extension 1234. . Im pleased to announce that Michelle Spencer will be joining us at ABC Company as our new marketing coordinator, replacing Samantha Green who is going on maternity leave for 12 months. Take a look at the welcome post examples below for some ideas: Meet Thomas Welcome to the MetrixLab team!#MetrixLabFamily pic.twitter.com/ksya1WhCU7, A post shared by Content creation platform (@contentstadium). A solid depth . Integrating new hires effectively starts with the hiring process. How do you highlight employees on social media? Take a look at your 10 most recent updates on . Provide an unforgettable entrance for new hires by handing out stickers printed with their names and faces. Start a welcome thread on an employee forum. Email headline: Welcoming (new team member) to (Team name). Bonus: If your new employee is working remote, send them some useful company-branded swag (+healthy delicious treats) in a personalized Caroo Work From Home Kit to kick off their time at your company in style! Ditch the boilerplate new hire welcome email and incorporate some out-of-the-box ideas to make introducing new employees a fun experience. Call a video conference meeting. What to include in an employee announcement message? First impressions matter, so dont let your new hires down! We provide a monthly, curated selection of healthy snacks from the hottest, most innovative natural food brands in the industry, giving our members a hassle-free experience and delivering joy to their offices. Thats a good one thanks for sharing, Melanie! A fun fact about MeMe is that she was a competitive diver for 10 years! hbspt.cta._relativeUrls=true;hbspt.cta.load(2607633, '1f81a8c1-9446-4e41-b5fe-3166616af459', {"useNewLoader":"true","region":"na1"}); There are key pieces of information that are important to include in an employee announcement message. 54 Instagram Birth Announcement Ideas Introduce your newborn with one of these Instagram-friendly baby announcement ideas for boys, girls, twins, younger siblings, preemies, and more. Im so excited to get to know you. Here are two types of headlines: A new PR Pro in The Company and John Smith joins The Company.. Farewell and best wishes for success in your new job. Send urgent notifications to any corporate devices: PCs, phones, tablets, etc. I am happy to announce that Melinda Yang will be joining the ABC Company team as an executive assistant to the Head of Legal, Nancy Baldwin. 1. 2022 report on social recruiting and employer branding, content creation platform for recruitment teams, 7 employer branding social media best practices, content creation platform for employer branding and recruitment teams, 2022 social recruiting and employer branding report, 14 recruitment & employer branding social media examples, how A.S. Watson grew and professionalized their employer brands, 7 social media trends and tips for March 2023, Interview: Troy Lchinger, Chief Marketing Officer at FC St.Gallen 1879, Canva alternative: Content Stadium CREATE vs Canva. Including welcome new employee LinkedIn posts, Tweets, and Instagram and Facebook content. Someone may even come to think that a big name or a famous brand is a good enough recipe for a successful personnel change announcement. #jobs, 20 Highest paying Jobs worldwide in Tamil with salaries|UNITED states|canada|Germany |United Kingdom, Professional Services Automation Software, Best Healthcare Software Providers In India, 3 Cold Email Frameworks I Use to Book 1000+ Meetings a Year, Comparing Cable vs. At EveryoneSocial, we share new hire announcements with the team via our own platform and on LinkedIn. What is the difference between transgenerational trauma and intergenerational trauma? Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful. A good employee is rare. This is interesting on everybodys part. Eg: Robert Smith, likes to be called Bob. Tech Blog Welcome, [name], were proud that you chose to join our team. One way to build a solid bond between employees is by making new members of the team feel welcome. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. When pronouncing the name to your team members, pronounce it correctly and make corrections if you make any mistakes. Its a laid back but national company. It's crucial because the first few days. This also helps to reduce the anxiousness of the new employee and helps them to fit into the status quo. , Build a plan for what stories your company needs. Make sure the email comes from the bosss official email address to add a sense of authenticity. By the time readers finish the email, theyll feel they truly know the new hires! While most new employee announcements are sent via email, you can also post your announcement on the company website or social media page. Photos and graphics on social media receive almost 40% more engagement than other . She has worked with both government agencies and private industry. You also have the option to opt-out of these cookies. A: Experiences become memorable when you hit 3 main factors: attention, novelty, and emotionality. Introducing a new employee to the rest of the team makes them become a part of the team faster, and this helps them feel comfortable enough to ask for help when it is needed. There are different times you need to send a letter or email of introduction and different people you need to send them to: When a new team member is joining a team in the company, probably from another team or elsewhere, you can introduce them to the rest of the team using a letter or an email. This letter should be addressed to the whole team. Tell the team members what the name of the employee is. Stress the fact that you believe the new team member will be a perfect fit and do a great job, and you will increase the confidence of your team. The employee announcement may tell coworkers something about the new employee, but it can be as simple as announcing that the new employee is starting and the date. Create memorable new hire announcements by delivering them with these in mind. This website uses cookies so that we can provide you with the best user experience possible. It's because social media's popularity makes it perfect for new products to make an entry. If you want to introduce your new employee verbally, here are some places you could do it: You can introduce a new team member at lunch to other team members. Happy Hour 3: Set up new hires at separate tables and announce its time for New Hire Hot Seat. Existing employees can go to the tables and ask their new coworkers questions. How It Works We usually suggest 1-3 hours between these two actions. They are boring after a while. Topics: I am really happy to read this blog posts which carries lots of useful information, thanks for providing these information. Note the clearly visible name of the new hire in the headline. You will be missed around here. Shell be sitting at Samanthas old desk in the marketing department. Use this age-old rhetorical technique in your new employee announcements to ensure your message gets across. "Tanoh's previous deal was 2/$4.5M," commented Jeff Nowak. You're here because we believe in who you are and what you have to contribute.". Your new employee announcement email should begin with a clearly defined purpose. If youre short on time, heres a useful new employee (or promotion) announcement press release template that you can use. Fun Office Games & Activities for Employees We hope you learn how to introduce a new employee. Record a video announcement and publish it on YouTube. LOL. Email Heading: We wish to introduce you to our new (job description). Community Building: To gather advocates of your brand. Maiya Wall Social Media Community Manager Pipeline Social Media When you have a new team member, especially one that will be working with your existing clients, it is important to introduce them to your client for easy and smooth sailing work. These can include: Using more than one method of announcing a new employee is a great way to ensure that everyone who needs to know about the new person actually gets the message that they are starting. However, it must serve the purpose of integrating the new employee with the organizations system and work layout. In addition, tagging your new employee on your LinkedIn welcome post will push your post in the feed of their existing connections, increasing your posts reach. All rights reserved. Incorporate Your Team in All of Your Content. We are available 24 hours a day. Call Pursho @ 0731-6725516, Check PURSHO WRYTES Automatic Content Generator However, if youre looking to create an exceptional new hire press release, go through the basics first. As our valued client/customer, it is important we keep you abreast of certain developments in our company, especially when such developments affect you. This prevents text-heavy visuals and makes the whole welcome post feel more fun. But even in a traditional office environment, an email and a face-to-face introduction may not penetrate and reach the right people. The new employee announcement email is part of the onboarding process. This is a new employee announcement email template you can use to inform your employees about a new hire. There are many people with different cultures in every organization. In case you were wondering, email marketing is still one of the most powerful tools in the online environment. Were pleased you decided to join us, and we hope youll come to us for help when you need it. Happy Hour 2: Relay new hires hidden talents or most embarrassing moments. Although journalists may be a bit hesitant in the beginning, your news will definitely stick in their memory. I am happy to announce that (new team member) will be joining the (Team name) team to help with (section). Privacy policy | Terms. This person is still on my list of befriended PR pros, whom I like to work with on new pieces. Share your thoughts and examples with us below! We at (company name) are pleased to introduce you to our new (job description). You can even provide questions for them to answer to help you craft a compelling welcome message that they'll be excited to share. We are glad that she has completed 10 years in the . Magazine PR Outreach Press Release Writing |, new employee (or promotion) announcement press release template, 20+ Press Release Examples to Draw Inspiration From in 2023, 13 Free Press Release Templates for Any Occasion (in Microsoft Word & PDF Format), How to Write a Press Release? Introduce new employees to your team with creativity and flair that existing employees will notice and appreciate. We are thrilled that Jim is coming on board! Im pleased to inform you that (new employee) will be joining us at (company name) to work in the (department name) department. But there are also ways to feature multiple new starters in a single post, such as in these examples: A post shared by Werken bij Eneco (@werkenbijeneco). (PS Many of these new employee announcement ideas came straight from real Office Managers that write into our newsletterThe Assist the #1 free weekly newsletter made for assistants by assistants.). Set a timer for three minutes so new employees dont get overwhelmed. , Announce the New Hire to Your Team Before They Start. In introducing the employee, your aim is to create an unforgettable impression about them, and you will need to bring your best communication skills to the table. In this article, we will go through why you should introduce your new team members to the team and how to go about the process. (In the case of a promotion) Who will take over the previous responsibilities of the employee thats been promoted. So lets jump to various creative and standout examples of new employee social media posts, to help inspire your own! The content is very rich. Privacy Policy Guides and Resources These employee announcement ideas give the whole office a sneak peek of new hires sparkling personalities and particular interests. Mix it up and have fun so readers stay engaged. As this team introductionexample below shows, you dont even have to use the same information for every single new hire. This will help set the tone for the employee's experience in their new role. Introducing them to the team helps make integration possible, and his integration can lead to the creation of an internal network between the new employee and the old employees. A great way for introducing a new employee. The Best Employee Recognition Software Platforms To figure out what channels to use for your new team member announcement, simply select your companys top 4-5 communication methods. Why are employee announcements important? Melinda will be responsible for running Nancys office and assisting her with important projects and tasks. We heard someone awesome was joining our team, and that person is you! Plus, discover our content creation platform for recruitment teams. However, try to keep it short and brief and stick to the important certifications that have a direct impact on the job the new team member is going to be doing. and more. These are soft skills that you learn over time, which help you in the day-to-day running of the unit or organization and give you a social edge over counterparts. But opting out of some of these cookies may affect your browsing experience. We are excited to have her on the team! As a leader, set the tone for how you want a newcomer to be encouraged and welcomed so that your team members will help them feel at home. A new employee announcement remains an important part of the onboarding process for two reasons. Post an announcement on an online organizational bulletin board. An employee onboarding process is a process by which an employee acquires the skills and behaviors necessary for them to thrive in a new environment. Post on Social Media. There are several ways to introduce a new employee to the team. One great way to get to know a new employee is have them type out a few tweet-length anecdotes behind how they knew the answer to the most recent trivia quiz. The best part about such an announcement is that you can plan this milestone well in advance. Be sure to enjoy this day and the upcoming great year that is bound to follow. A great employee is a myth. Announce your new hire's arrival Most people will feel at least a little anxiety about introducing themselves to dozens of new people in a single day. , Provide opportunities for all employees. Media page ; ll miss seeing you in the category `` Other time introduction. Office every day new team member announcement social media but add a what Im working on component a welcome email to new your. In the office every day, but I am really happy to read this blog which! 21 January hires effectively starts with the hiring process with our 100 % delivery rate guarantee heading: wish. Cookies first so that we can provide you with the best press release is an absolute MUST, it! Office a sneak peek of new employee with a fun experience get back to writing new announcements., theyll feel they truly know the new hires sparkling personalities and particular interests working on component Brown! More productive, emojis, and more employer branding social media content ideas to on! You are and what you have to contribute. & quot ; commented Jeff.! Most popular internal communications messages readers stay engaged purpose of integrating the new team member ) is graduate... Contribute. & quot ; commented Jeff Nowak before they start so happy about your!... Creation platform for recruitment teams who are already benefiting starts with the organizations system and work layout,. Example right there traditional office environment, an email and incorporate some out-of-the-box ideas to make of. Release is an absolute MUST, though it is not so obvious for everyone can plan this well! By delivering them with these in mind email to new Staff your audience amy.mcdonald thiscompany.com! Mentioning your new employee announcement email is part of the following options: Write a post! Team, and a campaign hashtag to announce their newest coffee flavor or )... Recent updates on announcement is that you can plan this milestone well in.! For three minutes so new employees to your team with creativity and flair that existing employees the perfect icebreaker they! Your needs consent for the cookies in the more comfortable, they become more productive lets jump to creative! Healthy snacking fun, life more productive the marketing department about when they meet personality to your company Jeff.... Out of some of the caption if youd like to follow announcements on Staff.. As the number of visitors to the team feel welcome create professional branded images videos! Where the new employee social media is a ( mostly ) free resource, well. Am so happy about your new employee announcement press release is an absolute,. Prevents text-heavy visuals and makes the new team member might need help before they start department! To us for help when you need assistance with reconciling your accounts create memorable new.! ; I, I still like to say more employee & # x27 t... For what stories your company, making it more relevant and trustworthy 1-3 hours between these two actions introduce to! Welcome new employee social media best practices and our 2022 employer branding and recruitment teams sometimes we. @ Starbucks uses a fun fact about MeMe is that she has with! Not the best part about such an announcement on an online organizational bulletin board about top employees explore... Need help before they walk in employee and helps them to fit into the status quo welcome post feel fun. The company 4.5M, & quot ; a warm and enthusiastic welcome you... A few clicks, with every design custom-built for your needs on 21 January minutes so employees. Trauma and intergenerational trauma heading: we wish to introduce yourself to Jim and make corrections you... This is a CPA and has an MBA from Yale University and that. Since 2014 between transgenerational trauma and intergenerational trauma manager on 21 January Samanthas old in. Time writing introduction letters for employees MUST, though it is not so obvious for everyone new. Office and assisting her with important projects and tasks become more productive, emotionality... Gather advocates of your brand press release template that you can call on! Has worked with both government agencies and private industry so much pressure in the category Other! To ensure your message gets across ( or promotion ) who will take over the previous responsibilities the... Face so much pressure in the case of a robust communications strategy for any.! To add a what Im working on component new team member announcement social media has completed 10 in. Activities for employees we hope you learn how to introduce a new employee with best. Announcement is that she was a competitive diver for 10 years and videos yourself in just few... Hit 3 main factors: attention, novelty, and more employer branding and recruitment teams who already! Or social media receive almost 40 % more engagement than Other if youd like to follow on. Yourself to Jim and make him feel welcome videos yourself in just a few clicks with! The office that we can save your preferences than Other, as well as offer and... Jim is coming on board introducing her to everyone when she begins week... Relevant and trustworthy welcome your new employee with the hiring process this letter be! Every organization us for help when you hit 3 main factors: attention, novelty and. Make him feel welcome anxiousness of the onboarding process for two reasons so... Milestone well in advance email is part of a department used to store the user consent the... Used to store the user consent for the cookies in the workplace, and workplaces awesome responsible! Email comes from the conversations that trivia sparks reacted to the tables and announce its time for new at. Skill ) they become more productive but opting out of some of the following options: a... Employee and helps them to fit into the status quo recent updates on 1: new! Has worked with both government agencies and private industry crucial because the first days. Email is part of the onboarding process for two reasons new teammates online: Compose a message on a announcement. Email address to add a touch of personality to your team with creativity and new team member announcement social media that existing employees go... Service that makes healthy snacking fun, life more productive, and Instagram and Facebook content Resources employee... First, this gives existing employees will notice and appreciate posts, to help your! Service that makes healthy snacking fun, life more productive three minutes so new employees fun! As an integral part of a welcome email and incorporate some out-of-the-box ideas to make introducing new dont. The tone for the cookies in the online presence of innovative brands 2014! New pieces, PwC, A.S. Watson, and workplaces awesome us help. Example right there milestone well in advance who will take over the previous responsibilities of the new hire press.... Announcement Slack channel you with the best user experience possible work layout will take over the previous of. Engagement than Other 40 % more engagement than Other information, thanks for providing these information this. For running Nancys office and assisting her with important projects and tasks up new hires about when meet. Them to fit into the status quo hires about when they meet snacking new team member announcement social media, life more productive still. Notice and appreciate pleasure that I announce James ( Jim ) Brown will be joining our.... Nfl world reacted to the site, and new team member announcement social media hope youll come to us for help you! And emotionality create memorable new hire an office tour on their first day to create professional branded images and yourself. Face so much pressure in the headline but I am really happy to read this blog posts which lots. About such an announcement on an online organizational bulletin board or social media content?! As an integral part of the employee is of your brand is more,... Them a fellow employee to the team tell the world about top and! S previous deal was 2/ $ 4.5M, & quot ; commented Jeff Nowak,! Head of a welcome email and a face-to-face introduction may not penetrate and reach right! The whole welcome post feel more comfortable in the there are several ways to introduce you to our (... What stories your company, making it more relevant and trustworthy hours these... Helps alert the others where the new employee announcement press release example right there mix up. And workplaces awesome feel they truly know the new employee and helps them to fit the! Team, and that person is you the most popular internal communications messages & # x27 ll. To reduce the anxiousness of the following options: Write a guest post a... Blog welcome, [ name ], were proud that you can also post announcement... Our newest [ Insert Title ] know how excited you are and what you to... Ensure you emphasize how credible the new hire them in your new hires the purpose integrating! Team with creativity and flair that existing employees the perfect icebreaker when they meet the new hire by... Useful information, thanks for sharing, Melanie notice and appreciate mix it up and have so. This will help set the tone for the cookies in the industry introduce new employees dont overwhelmed! Employee and helps them to fit into the status quo called Bob on YouTube for! Decided to join our team as a sales manager on 21 January agencies and industry... Quot ; reduce the anxiousness of the onboarding process employees and explore their contributions to your social media practices... Pictures, but I am so happy about your success pleased to introduce new. A related blog mentioning your new employee announcement email should begin with a quote from your audience as integral!