planet fitness franchise owners list

Additionally, he held several leadership positions at Liz Claiborne, was Chief Financial Officer at Burlington Coat Factory, and served as Chief Operating Officer of Bath & Body Works. has over 1,100 studios in 49 U.S. states and 22 countries internationally (they started in 2010, for some context about just how quickly theyre growing). Ms. Gentilozzi is a certified Senior Professional in Human Resources (SPHR). Planet Fitness franchise opportunities are proven by 1,500 clubs successfully operating worldwide. Prior to that, she served as the Vice President of Digital Marketing & Innovation at Dunkin Brands where she was responsible for developing and marketing Dunkins digital platforms, including the DD Mobile app and the DD Perks loyalty program. Edward Hymes joined Planet Fitness in January 2023 as President and Chief Operating Officer. Greater of $15,000 or 7% of the total gross quarterly EFT Dues Draft, Expended quarterly according to our Methods of Operations as per your advertising budget, Varies, maximum of 9% total gross monthly EFT Dues Draft, Our actual costs, which may range from $3,000 to $15,000. Ultimately, the only way to know which gym franchise is right for you is to do your own due diligence. Mr. Rondeau joined Planet Fitness in 1993, working the front desk at the very first location in Dover, NH, one year after the original founders, Michael and Marc Grondahl, started the Company in 1992. The second Toronto location opened in early 2015. And in 2019, gym franchises specifically contributed $4 billion to the $34 billion gym, health, and fitness industry. ? 6.4 miles away from Planet Fitness. The following costs are part of the upfront costs included in the initial investment for Planet Fitness locations. Planet Fitness franchise costs, based on Item 7 of the company's 2022 FDD: Initial Franchise Fee: $20,000 Site Selection Costs: $0 to $10,000 Construction Development Plan Review Fee: $0 to $4,000 Leasehold Improvements: $1,250,000 to $2,163,000 Fitness Equipment: $34,000 to $953,000 Non-Fitness Equipment: $63,000 to $825,000 Orangetheory claims to be one of the fastest-growing franchises in the world, and theyre ranked 60th in Inc. Magazines Fastest Growing Private Companies List. However, the profit varies on your location also. LearningRx Franchise Corporation 5085 List Drive, #200 Colorado Springs, CO 80919 Phone: (719) 264-8808 Liz Anderson . Youre about to cancel your subscription. Follow along as PF Trainer Teddy teaches you the basics of fitness, right in the comfort of your own home. They opened a new gym called Coastal Fitness and the Grondahls hired current CEO. Mr. Rondeau also received an honorary doctorate degree from Philadelphia University and received the Universitys honorary innovation medal. $10,000, plus our reasonable out-of-pocket expenses, including external legal and administrative costs we incur in connection with the transfer. 1 comment. The franchise has locations in the United States, Canada, Dominican Republic, Panama, Mexico, and Australia. Orange Theory is currently headquartered in Boca Raton, FL, and is run by its CEO Dave Long who previously served as the main developer and owner of the European Wax Center. The Initial Franchise Fee is uniform and non-refundable. You may need additional operating capital, or you may need it for a longer period of time. [46], Planet Fitness reported that it has around 2,400 gyms worldwide with a total membership of 17 million, generating an annual revenue of $936.8 million at the end of 2022. Planet Fitness franchise is growing, and it is growing fast. [52], In March 2016, Planet Fitness partnered with STOMP Out Bullying,[53] a national organization dedicated to bullying prevention, and the Boys & Girls Clubs of America to launch the company's national philanthropic initiative to address bullying, The Judgement Free Generation. Planet Fitness Fitness clubs 2023 Franchise 500 Rank #28 Ranked #7 last year See the Full List Initial investment $1.6M - $4.9M Units as of 2022 2,324 25.0% over 3 years Jump to Franchising. process lies in obtaining a current list of Planet Fitness franchise owners. Across 50 states the District of Columbia, Puerto Rico, Canada, Panama, Mexico and Australia In this role, she is responsible for all aspects of the companys internal and external communications, including public relations, crisis management, executive communications, philanthropy, community relations and sustainability. Brands, he supported the team tasked with transforming and modernizing technology and data systems both domestically for KFC and internationally in Australia for Pizza Hut. ", "2017 Top Franchises from Entrepreneur's Franchise 500 List", "Planet Fitness members outraged over March bill amid coronavirus closures", "Planet Fitness CEO says gym visits are holding up against the omicron variant", "Planet Fitness Seeing Minimal Impact So Far From Omicron", "Planet Fitness Franchise (Costs + Fees + FDD)", "Planet Fitness Franchise Costs & Fees, Planet Fitness FDD & Franchise Information | FranchiseDirect.com", "Planet Fitness Franchise Cost & Fees | How To Open | Opportunities And Investment Information", "Planet Fitness Prices & Membership Cost", "17 January Gym Discounts That Are Too Cheap to Pass Up", "Planet Fitness is raising the price of its Black Card membership but still offers a $10 option", "American gym powerhouse chooses Brampton for first suburban Canadian location", "Cheap 'n' cheerful chinups: Canada welcomes Planet Fitness, the $10 gym for those bad at gym", "Planet Fitness Continues International Expansion in Dominican Republic", "Planet Fitness opens first Hawaii location at Ala Moana Center", "10 Million Reasons to Get Pumped About Planet Fitness", "Planet Fitness to Sponsor 'The Biggest Loser', "50 Cent and Joan Rivers Kick It At The Gym [PHOTOS]", "Planet Fitness To Launch New Global Campaign On New Year's Eve", "Planet Fitness sponsors New Year's Eve celebration despite pandemic", "David Gilliland Racing Fielding Fourth Entry for Joey Logano in Bristol Dirt Race", "The Judgement Free Zone: Judgement Free Generation Video Contest", "Planet Fitness Opens In Fremont, Donates $1K To Boys & Girls Club", "Planet Fitness 'Judgment Free Zones' a Model of Inclusion", "Planet Fitness Anti-Bullying Initiative $1M Success", "Planet Fitness debuts fitness room for kids at Boys and Girls Club in Manchester", "Planet Fitness Opens Judgement Free Gym at Pasadena Boys and Girls Club", "Planet Fitness raises $1M for Boys and Girls Clubs of America", "Planet Fitness named national gym sponsor of 'The Biggest Loser', https://en.wikipedia.org/w/index.php?title=Planet_Fitness&oldid=1142494313, Companies based in Rockingham County, New Hampshire, Companies listed on the New York Stock Exchange, Health care companies established in 1992, Medical and health organizations based in New Hampshire, Short description is different from Wikidata, All Wikipedia articles written in American English, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 2 March 2023, at 18:29. Kick off your search with this list of nine of the most promising gym franchises to buy. Prior to Potbelly, he served in varying executive roles at Charming Charlie Inc. including President and Chief Financial Officer, and Chief Administrative Officer. In addition, he served as an online media manager for the University of Nevada, Reno. locations around the U.S. as well as Canada and the Dominican Republic. The prospects for growth and success within the industry and the Orange Theory brand itself, are extensive, and some markets continue to be available as they move forward with growing their presence across the country. - In Philippine currency, the investment comes around Php 47,15 million to Php 206,34 million. Planet Fitness has the franchise fee of up to $20,000, with total initial investment from $969,600. Club Pilates North Shore is a boutique Pilates studio specializing in reformer fusion classes for anyone, at any age or fitness level. Your actual costs may be higher or lower depending on the size and location of your Planet Fitness business. On this Wikipedia the language links are at the top of the page across from the article title. Now, youd be hard-pressed to find a gym franchise that doesnt offer some form of barre class, but owning a Pure Barre franchise takes you straight to the source. It is important to talk to other franchisees and see what their costs were for leasehold improvements and construction. To open a gym, a franchisee must have of $3 million with $1,500,000 in liquid assets. Initial franchise fee: $30,000 to $50,000, Estimated total initial investment: $100,000 to $2 million. Prior to Dunkin, she worked at various communications agencies in both Boston and Washington, DC on behalf of various leading retail brands. In addition to offering their signature classes, Pure Barre studios also generate revenue through teacher training and selling premium workout clothes. The 2019 Planet Fitness Franchise Awards were given to the following: Hall of Fame: Jeff & James Innocenti - PF Supreme Franchisee of the Year: Mike Turner & CJ Bouchard - Excel Fitness Operator of the Year: Steve Kindler, Jr. - National Fitness Partners Developer of the Year: Tim Kelleher - Taymax Group Throughout her tenure with Planet Fitness, Ms. Simmons built the Business Strategy and Analytics functions from the ground up, leveraging data, analytics and insights to develop and drive Planet Fitness overarching corporate strategy, propel the business forward, and reinforce the brands industry leadership position. [16] Planet Fitness became known as the "Judgement Free Zone", aimed more at the average user than the bodybuilder type of fitness enthusiast. has 1,800+ open locations across all 50 states, along with Canada, Latin America, and Australia. Franchising began one year later, and today Orange Theory studios can be found in 18 countries, and across 49 states. Owning a UFC Gym means owning a portion of the fastest growing sport in the worlda truly future-proofed business proposition. When evaluating offers, please review the financial institutions Terms and Conditions. Your Royalty payment is currently based on the total gross monthly and annual membership fees for the, You must maintain your equipment according to, Your actual costs may be higher or lower depending on the size of your, You must maintain the franchise premises according to, Franchise Disclosure Document (FDD) Database, Your Lender; Approved Suppliers; Our Affiliate, Paid to various media companies and other third parties to promote the opening of your business, Computer System, Point of Sale System, and other Supplies, Utilities, banks/credit card companies, leased equipment vendors, alarm company, telephone company, Your Out-of-Pocket Initial Training Expenses. - In Indian currency, the investment comes around Rs 7,14 crores to Rs 31,23 crores. Brian ODonnell joined Planet Fitness in February 2016 and currently serves as VP, Chief Accounting Officer. Our research and analytics team analyzed over 120 franchise concept investment breakdowns in order to calculate this figure. Now, We Own 22 Locations", "What your new gym doesn't want you to know", "Planet Fitness vs. the lunkheads: Why is a health club trying to alienate people who love to work out? Jamie Medeiros joined Planet Fitness in 2000, where she worked at the front desk in the Companys third location before transitioning to the Planet Fitness corporate marketing team. [47], In March 2013, Planet Fitness partnered with 50 Cent to sell his energy drink "Street King". You must be logged in to view this form. Looks like your subscription is due. As a franchisee, youll be required to pay 6% in royalty fees and 2% in marketing fees. This, too, is best evaluated with the help of an accountant or business lawyer, who can help you break down the fine print. After establishing a strong reputation across the fitness industry, Latham decided to seek a larger challenge and transitioned from the study of physiology to owning a gym that implemented a business model that remains in place across all studios to this day: offering trainer-led group workout sessions, which are broken into intervals of cardiovascular and strength training. It is reported to be the nations fastest growing fitness center franchise. The Planet Fitness franchise was founded in 1992 and has been franchising since 2003. To be eligible to open a Crunch Fitness franchise, candidates must have at least $1 million in net worth and access to $300,000 to $400,000 in liquid assets. Mr. Fitzgerald has over 30 years of leadership experience in financial management in the retail industry, most recently serving as Chief Financial Officer and Senior Vice President at Potbelly Sandwich Works. Airfare, ground transportation, meals, lodging, Government agencies and bonding companies, Payroll, debt services, ongoing pre-sale/grand opening marketing, and cash to cover miscellaneous day-to-day expenses, Estimated Selling Price = Net Sales * 0.67, Estimated Selling Price = Net Sales * 1.21. Benson, who co-founded the former Cabletron Systems, once the . Even though its smaller than Pure Barre. Plus, the outlook for gym franchises is bright: According to a report by IBISWorld, the health and wellness boom over the past few years has led to a sizable increase in gym membership levels, which continues to grow. As an Orangetheory franchisee, youll be responsible for a monthly royalty fee of 8% of gross sales. There are both advantages and disadvantages of franchising, so make sure you weigh both sides thoroughly. Mr. ODonnell has nearly 20 years of experience in a variety of finance and accounting roles. From there, youll receive additional materials to help inform your decision, including the all-important franchise agreement, including the franchise disclosure document (FDD). is growing quickly: In 2018, The Bar Method saw a 118% growth rate. In this role, he is responsible for all aspects of financial strategy and management. When you go to sell a Planet Fitness franchise based on the median multiple of .67 and net sales in 2021 of $1,545,877, it would sell for $1,035,737. Burn Boot Camp In addition to offering their signature classes, Pure Barre studios also generate revenue through teacher training and selling premium workout clothes. If you acquire rights under our Area Development program, you will pay an Area Development Fee equal to $10,000 per location to be developed under the Area Development Agreement when you sign the Area Development Agreement. "I decided I didn't want to deal with that crowd, so that's when I opened the original Planet Fitness club in Sunrise, Florida, in 1993." Browse 1000s of reports on 1000s of franchise systems. An offshoot of the (purportedly) $7 billion UFC brand, UFC Gyms offer MMA-inspired personal and specialized training, traditional and fusion martial arts classes, and youth fitness classes. It offers classes for dance, aqua, cycle, box, pilates, and many more. Owning a. means owning a portion of the fastest growing sport in the worlda truly future-proofed business proposition. This article originally appeared on JustBusiness, a subsidiary of NerdWallet. In her role as Chief Brand Officer, she is responsible for leading Planet Fitness brand strategy and working collaboratively with agencies and across the organization to ensure the brand vision comes to life through national and local marketing strategy, creative, brand marketing sponsorships and activations, and social media. At the moment we can not connect you to the representative of this franchise. You have to pay this upfront fee when opening a Planet Fitness franchise. [43], With the addition of a Planet Fitness outlet in Hawaii in January 2018,[44] Planet Fitness had 1,500 locations with an estimated 10 million members across 50 states, the District of Columbia, the Dominican Republic, Mexico, and Panama[45] and Canada. Then, the last four workouts in the program will take place in the gym and you'll learn how . Ms. Medeiros has been instrumental in developing and refining Planet Fitness marketing strategy and differentiated Judgement Free positioning in the fitness industry. Its also a good idea to reach out to at least a few former Planet Fitness franchisees to find out why they left or were terminated from the franchise system. Even more reason to consider investing in a gym franchise? First, youll need to winnow down your list to only the gyms whose investment levels align with your financials, as well as your eligibility to secure franchise financing or gym financing. You have to pay this upfront fee when opening a Planet Fitness franchise. Pre-qualified offers are not binding. Please renew to keep using our services. 1. In this role, he has overall leadership and accountability of the brands primary revenue producing business segments, including U.S. and international franchise operations and development, equipment sales, and Corporate stores, in addition to both the technology and legal functions. Even more reason to consider investing in a gym franchise? Although gym franchises require that the owner has previous management experience, most dont require experience in the fitness industry. In other words, franchising takes most of the heavy lifting off your shoulders. 2- Based on a midpoint investment of $3,273,300 with estimated profits of $154,587 at a 10% profit margin, it would take about 21 years to recoup your investment. As of December 2021, 98% of all franchised stores were owned and operated by A franchisee group that owned at least three stores, and while Planet Fitness Largest franchisee owned 175 Stores, Only 33% of its franchisee groups own more than 10 stores. HAMPTON, N.H., Jan. 11, 2022 - Planet Fitness, Inc. (NYSE: PLNT ), one of the largest and fastest-growing franchisors and operators of fitness centers with more members than any other fitness brand, announced today it has signed a definitive agreement to acquire Sunshine Fitness Growth Holdings, LLC ("Sunshine Fitness"), a leading owner and She played a pivotal role in creating breakthrough nation marketing campaigns that have built the brand over the past two decades, including iconic advertising campaigns like Lift Things and No Gymtimidation, along with pillar marketing sponsorships like the brands New Years Eve celebration in Times Square. [56][57][58] Planet Fitness has also provided mini "Judgement Free Zone" gyms to Boys & Girls Clubs in Manchester, New Hampshire[59] and Pasadena, California. Ms. Kaplan holds a B.S. Before joining NerdWallet, he served as senior editorial manager of QuinStreet's insurance sites and managing editor of Insure.com. Previously, Mr. Fitzgerald served as Chief Administrative Officer of Sears Canada. Please confirm by clicking on the Cancel Subscriptionbutton below. Annually Updated with New Owners of Planet Fitness Locations in the USA. Owning a fitness franchise is a fantastic way to enter into the multi-billion dollar fitness industry. 1),[16] and in its 2016 ranking of franchises, Forbes magazine ranked Planet Fitness No. Currently, the Orangetheory franchise has over 1,100 studios in 49 U.S. states and 22 countries internationally (they started in 2010, for some context about just how quickly theyre growing). Have questions? All reactions: 8. Your actual costs may be higher or lower depending on the size of your Planet Fitness business, the volume, and usage of your members, or changes in the market. Under Rondeaus leadership, Planet Fitness has experienced tremendous growth and has been recognized for many accolades including, Entrepreneur Franchise 500 Fastest Growing Franchise List, Franchise Times Top 200, Forbes Americas Best Franchises, Newsweek Best Customer Service, and Best Places to Work in New Hampshire. Office Depot, Planet Fitness, Roto Rooter, Starbucks, Taco Bell, Travelers, and United Health Group. 3- Based on a midpoint investment of $3,273,300 with estimated profits of $831,881 at a 15% profit margin, it would take about 14 years to recoup your investment. Wed recommend meeting with your bank or accountant to help you determine which franchise is financially doable for you right now. Its the easiest way to get honest reviews from franchisees that have already invested in the franchise opportunities youre considering buying. Ms. Kaplan has over 20 years of experience, most recently serving as Global Marketing Operations Advisor for Advent International, a global private equity firm. Estimated total initial investment: $2,405 to $3,200. Today the brand has over 2,000 locations system-wide. Fitness franchises are currently booming with the largest franchises globally being Anytime Fitness and Planet Fitness. Along with Pure Barre, The Bar Method is one of the best-known barre studios in the country. In 2020, he joined the International Franchise Association (IFA) Board of Directors; board members are drawn from a world-class set of franchise brands. She also served as Senior Vice President of Human Resources at Macys Inc., and has held various leadership positions at The May Department Store Company, including corporate and division roles. Christine Aebischer is an assistant assigning editor on the small-business team at NerdWallet who has covered business and personal finance for nearly a decade. The Fitness Center industry has over 111,000 businesses with a market size of $34 billion, and it supports over 800,000 jobs. Considering its massive brand recognition, the initial investment required to open a UFC Gym franchise is relatively low. [14] Berks later went on to open the first Youfit Health Club in St. Petersburg, Florida. Franchising Since: 2000. Franchise Division including leading the operations, development and construction, vendor management and local marketing execution teams. The policy states that "members and guests may use all gym facilities based on their sincere self-reported gender identity. Lead Assigning Editor | Small business finances, investing, banking. Please scroll down for a partial list of franchise businesses. subject to maximum fee of $40,000, Concurrently with our granting a successor franchise to you, Actual costs (approximately $1,200 per visit), Cure Period Extension Fee (Franchise Agreement), Paid monthly via EFT on the day designated as your Monthly Membership Billing Day, as defined in our Franchise Agreement, Grace Period Fee (Area Development Agreement), Paid monthly beginning on the first day of the [27], In February 2016, the franchise was added to the Franchise Times' "Fast and Serious" list of top franchises (No. After a few years of growth, Planet Fitness started franchising in 2003 with the first franchised gym opened in Florida. Then, you will be in compliance with the LAF requirement if you spend an amount that satisfies the LAF obligations for all the Planet Fitness businesses in the aggregate. Depending on the location and pre-existing structure that is being purchased, you could see your expenditure being on the lower or higher end of this spectrum. Currently, the Planet Fitness franchise has 1,800+ open locations across all 50 states, along with Canada, Latin America, and Australia. The name came from his daughter's school project, "Fitness Planet". This FREE 10-part progressive program will help you get movin'. Even though the history of barre dates back to 1959, when the discipline was created by former ballerina Lotte Berk, the ballet/Pilates/yoga hybrid saw a huge boom in the 2010s. Use this opportunity to ask qualitative questions that you wouldnt necessarily have answered through the FDD, or from the franchisors marketing materialslike how happy they are with the initial training and ongoing support they receive, and their opinions about the overall outlook of the business. Many or all of the products featured here are from our partners who compensate us. Initial term lengths last 10 years. Currently, Golds Gym franchise has available markets in almost every state across the country, and select international opportunities. However, this does not influence our evaluations. Performing this action will delete your account. [44][37] In 2016, over 90% of Planet Fitness locations were opened by existing franchise owners. Like Planet Fitness, Crunch Fitness prides themselves on creating an environment free of judgment (they actually trademarked the phrase No Judgments). Plus, the outlook for gym franchises is bright: According to a report by IBISWorld, the health and wellness boom over the past few years has led to a sizable increase in gym membership levels, which continues to grow. Planet Fitness Franchise Owners' Salary Your gross monthly take is based on your memberships, which range from $10 to $25 per month for the franchise. This metric is the standard industry investment amount for a single unit franchise investment in this industry. Ms. Medeiros received her Bachelors degree from the University of New Hampshire. Throughout his tenure at Dunkin Brands, Mr. It was founded in 2001, began franchising in 2008, and currently has over 120 locations in 26 states. Planet Fitness Independent Franchisee Council Join Us Today! Crunchs fees are on the lower end of the scale: Royalty fees are 5% of monthly gross sales, and advertising fees are 2% of monthly gross sales. [32][33], Planet Fitness started franchising units in 2003. If you are thinking about how to open a Planet Fitness franchise, begin with a franchise investment information. Our franchise contact lists contain contact details for both owners of single franchise units and multi-unit franchise owners, that is, franchisees that own many franchised locations. Gym franchises dont get much more classic than Jazzercise, the high-intensity, dance-cardio fusion class that became a fitness mainstay during the 80s exercise boom. Investing in an Orange Theory franchise is an interesting opportunity, especially for individuals looking to make their way into the Fitness industry. [3] The company reports that it has around 2,400 clubs,[4] making it one of the largest fitness club franchises by number of members and locations. Prior to joining Planet Fitness, Mr. [22] In 2010, Men's Health magazine called Planet Fitness "the worst gym in America. Our partners compensate us. Franchise fee: one-time $42,500 Royalty fees: $699/mo Planet Fitness Planet fitness has locations in Canada, Mexico, Panama, and all 50 states of the US. They eventually closed that original location, opened a gym called Coastal Fitness and brought on a third partner, current CEO Chris Rondeau. Like Planet Fitness, Crunch Fitness prides themselves on creating an environment free of judgment (they actually trademarked the phrase No Judgments). [7] They eventually closed that original location, opened a gym called Coastal Fitness and brought on a third partner, current CEO Chris Rondeau. [17], As part of their effort to create a non-intimidating environment, Planet Fitness has alienated many serious weight lifters. Estimated annual transaction costs per location range from $9,000- $72,000, Equal to 50% of our then-current initial franchise fee. Join PFIFC Planet Fitness has the franchise fee of up to $20,000, with total initial investment from $969,600. Initial investments: $969,600 - $4,242,500 Royalty fees are 7% of the total gross monthly and annual membership fees, and advertising fees vary. The board of directors at Planet Fitness is as follows: Stephen Spinelli, Jr. (Ph.D.), Chairman Chris Rondeau (CEO) Bernard Acoca Enshalla Anderson Craig Benson Cammie Dunaway Frances Gregg Rathke Christopher Tanco Even though the history of barre dates back to 1959, when the discipline was created by former ballerina Lotte Berk, the ballet/Pilates/yoga hybrid saw a huge boom in the 2010s. Rated Excellent on TrustPilot with feedback from 50+ customers. Thanks to that near-legendary status in the fitness world, and their loyal customers, Jazzercise has over 8,900 franchises across the country. The total investment ranges from $728,290 to $3,777,800. In addition to standard gym fare, Anytime Fitness locations offer a range of classes and services, like yoga, spin, cardio, Zumba, and personal training. That said, as of June 2022, Planet Fitness has paused offering franchises. in Management Information Systems from Northwood University. Even after the pandemic hit, it continued to grow at a rate of over 100 units. Anytime Fitness also prides themselves on engendering a supportive environment for members and they prioritize employee wellness. Review the chart below to see how much it costs to buy a Planet Fitness franchise in 2022. from Boston University and an M.B.A. from the University of Denver, Daniels College of Business. Considering its massive brand recognition, the initial investment required to open a UFC Gym franchise is relatively low. [17] They also dramatically reduced prices to compete against better-known brands. The chain has over a thousand locations with over 400 units outside the US. Of the total gross monthly and annual membership fees payable to you via EFT Dues Draft. Their popularity mostly comes down to their unique business model: All Anytime Fitness locations are open 24 hours a day, seven days a week, and members can access any of those 4,000+ locations no matter where they are in the world. Call us direct at (855) 822-0912, Get Contact Details & Mailing List of Planet Fitness Franchisees, The difficult part of this step of the franchise buying due diligence. The $10 per month level includes access to cardio and strength equipment, unlimited group fitness instruction and pizza and bagels once a month; the $24.99 per month ("Black Card") level allows members to bring one guest per day at no charge, access to all Planet Fitness locations, and access to extra amenities, such as tanning booths, massage chairs, red light therapy and water massage beds.